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Retention Trend & Report
Retention Trend & Report

Retention Report

Updated over a week ago

At a glance: This article helps app owners understand the retention rate of the users based on the usage of the application.


Retention analysis is the process of analyzing user metrics to understand how long and how frequently users engage with a website or an app. Retention analysis helps you to gain knowledge on how to sustain a lucrative customer base by raising retention and new user acquisition rates.

Such data can be fetched easily from Trackier MMP. All you have to do is go to your app's dashboard and then to the activity segment from the sidebar and you will be able to see all the reports including the retention report.

The report will be displayed as shown in the image below:

To fetch the report for a particular date, click on view report and select the date range and limit can be set from the date range card.


You can filter the report partner-wise and geo-wise which can be selected from the filter shown in the report. You can also group the report on various parameters mentioned below:

  • Partner

  • Ad ID

  • Ad Set ID

  • Site ID

  • Chanel

  • City

  • Geo

  • Install date

  • Agency

Note: The data represented in the blue-colored cell determines the rate of retention. The higher the retention rate, the darker will be the color.

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