UniLink Template
Updated over a week ago

At a Glance : This article will provide you with a thorough understanding of the steps to create a unilink on the platform, and the difference between deep linking and deferred deep linking. Furthermore, you will learn about anti-fraud settings for fraud prevention.

OneLink template helps you create a basis for the redirection logic for all OneLink links that you create for your various marketing campaigns. A template is required for creating links and end-user experiences.

Video to watch

Deep linking Vs Deferred Deep linking

  • In the context of mobile apps, deep linking consists of using a uniform resource identifier (URI) that links to a specific location within a mobile app rather than simply launching the app. Deferred deep linking allows users to deep link to content even if the app is not already installed.

  • Deferred deep linking is a form of deep linking that is deferred until someone downloads and opens the app. It allows users to go directly to the location they desire within an app. Deferred deep linking is used when a customer does not have the app installed.

Steps to create a UniLink template

  • Go to "Deep linking" and choose "Unilink".

  • You will be given the option to choose and create your template based on your requirements

  • Add the name of the template along with the application and the subdomain. Choose a subdomain that matches your brand. For example, if your website is www.abcd.com choose abcd as your subdomain.

  • You will be allowed to choose to redirect the customers to google play or the app store based on whether the application is installed or not. You will be asked to enter the API link of the page you want your customers to be redirected to and in case of iOS you will have to add iOS bundle ID.

  • If already installed you can add the URL of the destination page you want your customers to be redirected to.

  • URI provides a means to retrieve a file from within a package using similar semantics to performing a GET request over HTTP. Fallback method:

    • Android: URI scheme is an effective fallback method for when Android App Links fail to open the app either because they don't work or aren't set up

    • iOS: Limited fallback capabilities for when Universal Links fail to open the app either because they don't work or aren't set up

  • If someone opens your URL from a desktop and not mobile you can also choose to either redirect them to the play store or to a different URL. In some cases, your link might be clicked on a desktop computer, especially if it is sent via email or social media. If you expect a lot of desktop traffic to your link, you might want to send those users to a landing page or the main website homepage, or a page where they can request an SMS link on their phone, instead of the correct app store.

Note : Don't forget to click on "Save" once you are done adding details. Also you can filter the templates if you want to search a particular one.

Anti Fraud settings

  • You can choose which install would you want to consider fraud and which should be considered valid ones coming via the Unilink option.

  • This setting will be copied to the custom links derived from this template. The Anti-Fraud setting of custom links is actually used for fraud prevention only.

Review Details

Review the details and click on finish and then you are all set to go for unilink template.

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support-mmp@trackier.com or using the in-platform chat feature.

Did this answer your question?