Below is the list of all the click parameters that are being captured in form of attribution links for Android or iOS-related touchpoints.
To pass on the partner click ID
A unique ID that identifies the publisher that displays the ad
Ad sub-network/Publisher ID. If in addition to the main publisher (site ID), there is a sub-publisher
Ad sets are groups of ads that share settings for how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. The advertiser/publisher provides these
The unique ID number for Ad sets. The advertiser/publisher provides these
Specify the type of your ad. It can be in just text or a banner or a video.
Add ID provided by advertiser/publisher
The sources that are other than google play are used for application installation or any other related activity. For example - the App store, Samsung store etc.
3-letter currency code compliant with ISO-4217 like USD, INR.
Cost value in using cost currency.
The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user's device. Advertisers use this to track data so they can deliver customized advertising
The identifier for Vendors, which allows app developers to measure user-level data across multiple apps from the same content provider without having to request their consent.
Device Android ID
Google Advertising ID
Device MAC address
This parameter will show if you are retargeting your campaign or not. “False” would depict the campaign is considered as a regular user acquisition campaign and “True” would mean you are implementing retargeting.
pid / agid
Partner or Agency ID
Unique application ID
Name of the application
Keywords listed for text-targeted campaigns
Used in single-platform links to redirect users to the specified URL for both platforms (Android and iOS).
If you want a particular URL to be redirected differently for iOS, Android or the web you would enter the value for iOS here.
If you want a particular URL to be redirected differently for iOS, Android or the web you would enter the value for Android here.
If you want a particular URL to be redirected differently for iOS, Android or the web you would enter the value for the web here
The name of the specific in-app content that users will be directed to. Developers implement the desired behaviour of the deep link_value in the code.
To configure the lookback window
To enable server-to-server data - You would need to pass &s2s=true in the Attribution link
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