At a Glance : Quora is now integrated with MMP (Mobile Measurement Partner) in order to simplify and optimize attribution and reporting processes for app owners.
This integration offers advertisers and app owners the ability to effectively track and expand their app promotion campaigns.
Overview
Trackier and Quora have formed a partnership to offer advertisers an integrated solution for enhancing their mobile advertising strategies. Let us delve into the specifics of how it operates:
Advertisers can channel high-quality traffic from Quora advertisements to Trackier's platform. Utilizing Trackier's cutting-edge mobile attribution tools, tracking data for all Quora ad campaigns is accurately collected and measured.
This collaboration grants advertisers access to valuable insights regarding installations and post-install activities generated by Quora ad traffic through Trackier's platform. This data serves as a powerful tool, allowing advertisers to make informed decisions and refine their tactics.
Trackier seamlessly relays postback data on successful installations and post-install activities to Quora, enabling real-time optimization of ads. This guarantees optimal results for campaigns consistently.
This partnership empowers app marketers to maximize their Return on Ad Spend (ROAS) by consolidating user visibility and simplifying reporting. The fusion of Trackier's advanced tools and Quora's platform enables advertisers to achieve their growth objectives with precision and efficiency.
Integrate with Quora in 5 easy steps
Integrate with Quora in 5 easy steps
Step-1
Click on integrations and search for quora ads.
Click on quora ads to proceed further with the integration.
Step-2
Update the status of integration from disabled to active.
Step-3
Go to "Attribution Window" and set the attribution window for Install Click-Through and Install View-Through.
Step-4
Enable the configure default postback option if you want to fire install postback to the partner. Also, you can disable the same if you do not wish to fire install postback to the partner.
Step-5
You need to enable configure In-apps event postback option in order to fire In-
apps event postback to partner.
You have to select In-app event postback window where in you have to set a period during which in-app event postback will be fired to quora.
In app-event report
Send all in-app event postback to partner : This option will enable you to fire all in-app postbacks to partner ( Quora ). You can also select the data that you are willing to fire from the send data option.
Send only selected In-App Events postback to partner : This option will enable you to fire selected in app events to the partner. It is mandatory map at least one event to select this option.
You can select the in-app events by "Add event" and add a unique identifier which is passed to the partner. You can further select the send data ( which you wish to send to the partner )
Send data
Value and revenue : When selected, the event revenue and value is sent to the partner in the postback.
Value and no revenue : When selected, the event value is sent to the partner in the postback but not the revenue.
No value no revenue : When selected, No event revenue and value is sent to the partner in the postback
Events supported by Quora
Generic
ViewContent
Purchase
CompleteRegistration
AddPaymentInfo
AddToCart
AddToWishlist
InitiateCheckout
Search
Attribution Links
Attribution links allow advertisers to collect data about user engagement with an ad. You can generate one for click and impression and can add various parameters to it to drill down your analysis.
Anti-Fraud settings
With Anti Fraud settings you can automatically block and restrict any fraudulent install or event and can make your application safer to use. To know Trackier's anti-fraud settings in detail go through the document - Anti-fraud settings
Permissions
One can select and edit the permissions for the partner from the "Permissions" panel, and choose if one wants all these parameters to be seen in the partner interface.
a) Fraud Report Access - To give them access to the fraud report
b) Attribution Link Param update - To give them the access to change or edit the parameters added as part of attribution links
c) Uninstall - So they can check the uninstall stats and data
d) Retention Report - For partner to view retention report over their panel
Note :
Tracking status will be marked as active once install and in-app events are fired successfully from trackier mmp to quora.
Broaden your knowledge :
We are delighted to have assembled a world-class team of experienced professional. who are ready to take care of your queries and answer any questions you may have. Feel free to reach out to us at any time by emailing us at support-mmp@trackier.com or by using the in-platform chat feature. We'd love to hear from you!
